After agreeing commercial terms in early February, multi-product content provider Pragmatic Play has made quick work of taking its entire slots product suite live with recently launched Brazilian sports betting and online casino operator, Bet7K.
Courtesy of the speedy integration, the operator’s customers in Brazil are now able to experience player-favorite titles such as the 2019 hit Sweet Bonanza, the classic 5-reel, 3-row, and 25-payline hungry-howler, Wolf Gold, and the recently released, Pragmatic-powered, Tic Tac Take, which is partner studio Reel Kingdom‘s digitalized version of the old-school paper-and-pencil game.
The deal with what is a “key player” in Brazil’s burgeoning iGaming market is just one in a series of commercial agreements in recent months that further grows the provider’s presence in Latin America as it continues to realize the demands of its localization strategy, which sees it target budding markets in South America.
Exec statements:
Via company news, Victor Arias, VP of Latin American Operations at Pragmatic Play, said they are “very pleased” to be taking their slots live with Bet7K “so swiftly” after only recently agreeing commercial terms.
“We pride ourselves on being able to bring comprehensive product suites to market swiftly in order to satisfy partners, and we can’t wait to achieve many more successes together with Bet7K.”
Mirroring that, Abelardo Dantas Álvares, Chief Executive Officer for Bet7K, added that Pragmatic Play has “a well-founded reputation as a leading provider” and they are “delighted” to have been able to offer its games to their players so quickly.
“A strong collection of titles, combined with an extensive roadmap, means customers have plenty to look forward too!”
888casino collaboration:
The latest deal closely follows Pragmatic Play’s collaboration with Gibraltar-based gambling company 888 Holdings for a dedicated live dealer Blackjack studio for its flagship online casino brand, 888casino.com.
According to the company news release, the studio will feature purpose-built tables and branding that has been designed exclusively for the operator, to deliver a memorable experience for players.
Strategic partnerships:
As with the LatAm movement, the dedicated studio agreement joins other recent high-profile partnerships, following other tie-ups with the likes of Mansion Group Ltd., for the creation of a dedicated live casino environment for the operator’s Asia-facing online betting and gaming brand, M88, and the same for online gambling operator Kindred Group’s Unibet brand.
Yossi Barzely, Chief Business Development Officer for Pragmatic Play explained the significance of the statement deal…
“As one of the world’s leading online casino brands, 888casino will be a key strategic partner to Pragmatic Play. We are delighted to create a dedicated live casino environment tailored to its players. Showcasing our leading Blackjack solution, we’re able to deliver incredible gaming experiences while simultaneously highlighting the power of 888casino.”
Live casino:
The strategic deal further expands the popular vertical for the provider, having launched its new Ruby Studio, which was designed for Pragmatic’s Blackjack range now 15-tables strong.
Also commenting on the collaboration, Talya Benyamini, VP B2C Casino for 888, said Pragmatic Play’s “flexible live casino offering” will benefit its customers by enhancing its diverse range of existing products. And in “partnering with third-party providers like this is an important part of our product leadership and content strategy, ensuring that we continue to offer a unique and differentiated experience for 888casino’s fans.”
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